Our outreach is making a real impact. In Q3, HVARC social media content reached over 25,000 viewers, with short-form content (Facebook Reels, TikToks) drawing the largest share of attention — and importantly, over 75% of those viewers weren't already following us. That means we're successfully getting in front of new audiences. Photos also performed well, with half of views coming from non-followers. On the web side, we saw over 535 visits to our site, with 90% of those being first-time visitors — most finding us through searches like "HVARC" or "ham radio clubs near me." This shows our efforts in building an online presence are connecting with people beyond our existing membership and are helping introduce amateur radio to the broader community.